Jain Poddar & Co.
Trust-first website for a multi-practice chartered accountancy firm in Ranchi.
- Type
- Websites
- Client
- Jain Poddar & Co.
- Role
- Information architecture · Web development
- Year
- 2024
Evidence / status
The live website presents 16 practice areas and four public partner profiles.
Challenge
Making expertise verifiable
The firm relied on referrals, but prospective clients still needed to verify credentials, practice areas, and the right contact before starting a conversation.
Constraints
- Sixteen practice areas needed a clear information hierarchy.
- Partner expertise had to remain visible without overwhelming service content.
- The primary audience included founders, SMEs, and NRIs.
- Trust and direct contact mattered more than marketing language.
Approach
Key decisions
Information organised by client intent
Services answer whether the firm handles the work; partner profiles answer who will be responsible for it.
Direct contact over form friction
Phone and WhatsApp routes are kept visible because prospective clients typically want a direct professional conversation.
Indexable service structure
Practice areas use distinct, structured pages rather than being compressed into one generic services section.
Trust-led visual restraint
Neutral typography, deliberate spacing, and clear credentials carry the experience instead of promotional effects.
Evidence
What can be stated
Current status: Live. Unverified outcomes are labelled instead of presented as proof.
- Review source (opens in a new tab)
The live website presents 16 practice areas and four public partner profiles.
Verified Existing project notes report new inbound enquiries after launch.
Needs verification
Technology stack
- Next.js
- Tailwind CSS
- Vercel
Next project
Continue through the work archive.
Start a project
Let's build something great
Drop your details below. We'll have it open in Gmail, ready to send — no copy-pasting.